I wanted to share with you a sales tool I recently discovered called Bombora.
It’s an intent data tool that allows you to pick several topics and upload a list of companies you target or select criteria of companies you would like to target.
The tool then shows which companies are researching the subjects that are relevant to your services or products.
I recently subscribed to Bombora’s free weekly report – Company Surge Alerts (you can sign up here) to do a research for one of my clients.
I was impressed. This is how the report looks like:
What I found particularly exciting about this tool is that it helps you identify warm prospects for cold outreach.
However, when I tried to subscribe to their service, the Bombora team suggested I go with seamless.ai or lusha instead. I appreciated their honesty and the fact that they took the time to understand my market and what I was selling.
As it turns out, the intent data captured by Bombora is more geared towards the USA, Canada, UK, and CET markets. So, if you’re targeting those markets, I highly recommend giving Bombora a try. But, if you’re in the Middle East or Ukraine like me, you might want to consider other options.
I’m currently testing seamless.ai, and while it gave me only two companies for now, I’ve already started an outreach campaign. I’m excited to see how this tool works for me, and I promise to share my results with you next week.
In the meantime, if you’re looking for a tool to help you with your sales efforts, I recommend giving Bombora a try.
This is how it works:
