ICF Accredited · EQ-i 2.0 Certified · Harvard Psychology

Most leaders are promoted
for what they know.
The best ones are defined
by how they lead.

I work with senior leaders who are already high-performing — and who know there's a gap between where they are and who they want to be. We close that gap with data, not guesswork. Starting with an EQ-i 2.0 assessment validated by 20+ years of research.

You'll recognise yourself here
Book a free 15-min call → See how it works
Self-Awareness
87 / 100
Self-Expression
79 / 100
Interpersonal
74 / 100
Decision Making
82 / 100
Stress Management
61 / 100
Wellbeing
71 / 100
Your Profile
EQ-i 2.0 · 15 Competencies
◆ Harvard Psychology Master's Candidate ◆ ICF Accredited Leadership Coach ◆ EQ-i 2.0 / 360 Certified Assessor · MHS ◆ Cultural Intelligence CQ Assessor ◆ Military Psychology Consultant ◆ 700+ Coaching Hours Delivered ◆ 12 Years UAE Based ◆ 20+ Nationalities Coached ◆ Harvard Psychology Master's Candidate ◆ ICF Accredited Leadership Coach ◆ EQ-i 2.0 / 360 Certified Assessor · MHS ◆ Cultural Intelligence CQ Assessor ◆ Military Psychology Consultant ◆ 700+ Coaching Hours Delivered ◆ 12 Years UAE Based ◆ 20+ Nationalities Coached
700+
Hours of coaching delivered
8
Industries worked across
90%
Of top executives score high in EQ — Harvard Business Review
The problem

Good isn't enough
anymore. You know that.

The leaders who find Matters are already performing well. What brings them here is the quiet sense that something more is possible — and that they're the variable. Not the market. Not the team. Them. That's not a weakness. That's self-awareness. And it's exactly where the work begins.

01 / 04

The Emerging Executive

You've worked hard and earned a seat at a bigger table. But now there's a voice asking: am I actually ready? Not imposter syndrome — a real question. Some parts of you are ready. Some parts aren't yet. Let's find out which, and close the gap before it costs you.

  • You're great at your craft but leading people feels like a different skill entirely
  • You want to walk into your next role knowing exactly who you are as a leader
  • You've been told you have "high potential" but no one's shown you what that means in practice
02 / 04

The Business Owner Scaling Up

You built something real. But somewhere between 10 and 100 people, the business stopped responding to you the way it used to. Your energy, drive, sheer force of will — enough to start. Not enough to scale. The ceiling is you. That's fixable.

  • Your team mirrors your stress more than your strategy
  • You make every important decision yourself and you're exhausted by it
  • Culture is something you want but haven't had time to build
03 / 04

The L&D or HR Professional

You've commissioned enough leadership programmes to know the difference between a facilitator who can hold a room and one who just has slides. Your executives are not patient with theory. They want evidence, outcomes, and a clear ROI on their time. That's exactly how I work. Certified tools, measurable outputs, a post-programme report your CFO can read.

  • You need a facilitator who can credibly hold a C-suite room
  • You need to defend the spend with data, not anecdotes
  • You want something that lasts beyond the workshop day
04 / 04

The Leader Under Real Pressure

You're in the middle of something hard — a merger, a restructure, a team that's fracturing, a role that's larger than anything you've held before. The pressure is real and it's visible. What you need isn't a coach who asks how you feel. You need someone trained in high-stakes psychology who can help you perform in the middle of it.

  • You're being watched and you need to hold steady
  • The emotional weight of leadership is affecting you more than you show
  • Wellness content won't cut it — you need tools built for pressure
The method

EQ isn't a trait.
It's a skill.

The EQ-i 2.0 model — built on more than 20 years of international research — measures 15 emotional and social competencies across five areas. Every score is benchmarked against global leadership norms. You get a number, not a feeling. Then we turn that number into a plan.

15
Competencies
Measured
5
Composite
Areas
20+
Years of
Research
Average EQ composite score — before and after 90-day programme
Baseline Month 6 After programme Industry average
EQ-i 2.0 — 15 Competencies + Wellbeing
Your profile
Self-Perception
Self-Expression
Interpersonal
Decision Making
Stress Management
Wellbeing
Global average
The work

Four ways to work together.
One measurable outcome.

Every engagement begins with a certified psychometric assessment. Data first. Development second. Measurement throughout.

01
Know Exactly
Where You Stand
EQ-i 2.0 · Individual
An EQ-i 2.0 leadership assessment with a private one-on-one debrief. Fifteen competencies measured against global leadership benchmarks. You leave with a precise development plan — not a personality label, not general advice. A specific map of what to work on, and why.
AED 2,012per person
02
The 90-Day
Leadership Edge
Executive Programme · Individual
For senior leaders who want more than an assessment. A structured programme combining EQ-i 2.0, bi-weekly coaching, and real-time application to what's happening in your role right now. Most clients notice a measurable shift in their team's response within four weeks.
On Requestindividual
03
CQ + EQ:
The Dual Assessment
Cultural Intelligence · Individual
For leaders working across cultures — which in Dubai, is almost everyone. Combines Emotional Intelligence (EQ-i 2.0) with Cultural Intelligence (CQ) assessment. Understand not just how you lead, but how you land across different cultural contexts. Rare. Specific. Highly relevant to the Gulf.
On Requestbespoke
04
Corporate Leadership
Programmes
Teams & Organisations · Bespoke
Custom-designed leadership development for teams, cohorts, and executive groups. Built around your organisation's actual challenges — not a generic curriculum. Delivered in-person or hybrid across the UAE and internationally. Includes pre and post assessment data, and a full report to your L&D or executive team.
On Requestcorporate pricing
Yuliia Shyn
ICF Accredited Coach
EQ-i 2.0 / 360 · MHS Certified
CQ Assessor
Military Psychology Consultant
Harvard Psychology · MSc candidate
700+
Coaching Hours
12
Years in UAE
8
Industries
About Yuliia
🇺🇦 Ukrainian · 🇰🇷 Korean · 12 years in the UAE

I've sat where
you're sitting. Different chair,
same pressure.

I've spent 12 years working with leaders across the UAE — from federal institutions and universities to global real estate firms and tech startups. I know what pressure looks like at your level. And I know that the hardest part of leadership is rarely the strategy.

My belief is simple: self-knowledge is the highest-leverage leadership tool there is. Not because it makes you feel better — because it makes you more effective. Every session I run starts with data and ends with a specific action.

I'm an ICF-accredited coach, a certified EQ-i 2.0 / 360 assessor (MHS), a Cultural Intelligence assessor, and a certified Military Psychology Consultant. I'm currently completing a Master's in Psychology at Harvard Extension School. I've delivered over 700 hours of coaching across 8 industries.

Everything in my coaching toolkit I've tested on myself first. I only use what actually works. You may also learn a thing or two about how your brain works — I find that once leaders understand the neuroscience behind their own reactions, they stop fighting themselves and start leading better.

Results

What leaders say
after the work.

01 / 03

"Yuliia coached a team of 13 people with very different levels of experience. The sessions — both group and one-on-one — were extremely well received. Team confidence was visible and growing by session two. Her post-programme report to our executives was clear, thorough, and well-presented."

Toby Jackman
Group Senior Vice President
02 / 03

"Yuliia gave me tools I had never encountered — and the insight to actually use them. Every session was practical, specific, and immediately applicable. Not a single wasted hour."

Melissa Jane Pangilinan
Security Specialist
03 / 03

"Her personalised approach and practical strategies helped me achieve goals I had been circling for years. Yuliia's commitment to my growth was remarkable — and rare."

Nada Alnoobi
Leader, Zayed University
The Process

Four steps.
One measurable outcome.

01

Measure

Complete your EQ-i 2.0 assessment online. Twenty minutes. Validated against global leadership benchmarks.

02

Diagnose

A focused debrief session. Your 15 EQ competencies, interpreted precisely by a certified assessor.

03

Develop

A neuroscience-informed development plan, built around your specific EQ profile. Applied immediately. Tracked deliberately.

04

Verify

Reassess. Measure the actual change. The outcome is a number — not a feeling — and it belongs to you.

By the numbers
700+
Hours of 1:1 and group
coaching delivered
12 yrs
Working with leaders
across the UAE
15
EQ competencies measured
in every assessment
90%
Of top executives score
high in EQ — HBR
Common questions
Is this coaching or consulting? +

It’s coaching — which means I don’t tell you what to do. I use certified assessments, research-backed tools, and precise questions to help you think more clearly and act more decisively. You make the decisions. I help you make better ones.

I’m based outside the UAE. Can we work together? +

Yes. Sessions are available online globally. I work with leaders across Europe, Asia, and the Gulf. The EQ-i 2.0 assessment is delivered digitally and debriefed via video call.

How long does a programme typically take? +

The individual assessment and debrief takes one session. The 90-Day Leadership Edge runs over three months with bi-weekly sessions. Corporate programmes are scoped to your organisation’s needs and timeline.

What makes this different from other leadership coaching? +

Two things: it starts with data, not conversation. And it ends with measurement, not impressions. The EQ-i 2.0 is the world’s most validated emotional intelligence assessment. Every programme begins by measuring exactly where you are — and ends by measuring how far you’ve moved.

Curious where your EQ profile stands?
Start with our free assessment tools.

Two quick quizzes — a leadership style diagnostic and an EQ self-assessment. Takes under 10 minutes. Generates a branded Matters report you can download and keep.

Take the Free Quiz →
Begin

Ready to find out exactly
where you stand?

A free 15-minute call. No pitch, no pressure. Just an honest conversation about where you are and whether I'm the right fit to help.

Book your free call →
✉ ysh@matters-consulting.com → LinkedIn

matters · Dubai, UAE · ysh@matters-consulting.com

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